Comments on: How To Launch A Book With No Traditional Media Like Seth Godin

By: Joanna Penn

Joanna Penn — Wed, 09 Mar 2011 07:25:01 +0000

That’s right Cathy – and I did this for my book launch too – it gave me the initial 18 reviews for the launch day and as you say, it definitely helps sales!

By: Cathy Keaton

Cathy Keaton — Wed, 09 Mar 2011 06:40:03 +0000

Oh, I like the getting citizen reviewers approach. So, he just gave whoever wanted a free copy of his book in exchange for a review? That really is brilliant. And, reviews, especially Amazon reviews, make a huge difference. I read those every time I buy ANY book from ANY where. For some reason, I put a lot of stock into those Amazon reviews, the book’s star ratings and how many reviews the book has (besides reading the first chapter, of course!).

By: Joanna Penn

Joanna Penn — Sun, 16 Jan 2011 23:57:41 +0000

Fantastic Doreen! Get rid of that resistance

By: Doreen Pendgracs

Doreen Pendgracs — Wed, 12 Jan 2011 04:29:53 +0000

Great post and very inspiring!

I am at this very point in my writing career, where I have a HUGE idea and have been refining my proposal over the past year. Something has been holding me back, but I’m ready to blast the resistance out of the water! My ship is ready to sail!

By: Seth Godin Gives Up On Traditional Publishing | The Creative Penn

Seth Godin Gives Up On Traditional Publishing | The Creative Penn — Tue, 24 Aug 2010 09:04:28 +0000

[...] as it allows rapid spreading of ideas direct to the customer. I previously posted about how he launched ‘Linchpin’ with non-traditional media so this seems like a natural [...]

By: dirtywhitecandy

dirtywhitecandy — Mon, 23 Aug 2010 11:14:06 +0000

Rreally useful post, Joanna. I’m bookmarking it.

By: E.T. Barton

E.T. Barton — Wed, 07 Apr 2010 07:25:40 +0000

Very interesting article. Thanks for sharing this information.

By: The Future of Marketing and Media | Shepard Road

The Future of Marketing and Media | Shepard Road — Thu, 18 Mar 2010 18:27:19 +0000

[...] The Future of Marketing and MediaBy A Podcasting Blog from Podcasting Tools – Daily Podcasting News and Information for Podcasters and Listeners.Published: February 10, 2010Posted in: Audio, Latest HeadlinesTags: Seth Godin, thought leader, marketing guru and prolific author has just launched his latest book, Linchpin: Are You Indispensable?. Seth is huge in the marketing world, his books sell globally in their millions and he has the no. 1 marketing blog in the world. He is famous in marketing and business circles and yet, he just launched this book with NO traditional media. It cost him nothing. complete article [...]

By: Links: Happy Sweet 16 2010 Edition | Meryl.net

Links: Happy Sweet 16 2010 Edition | Meryl.net — Fri, 12 Feb 2010 15:41:53 +0000

[...] How to Launch a Book with No Traditional Media Like Seth Godin: Best bet: Think far ahead. Start building relationships before you do the proposal. [...]

By: Joanna Penn

Joanna Penn — Wed, 10 Feb 2010 06:47:57 +0000

Hi Dr Mani – you’re right – Seth has built up such a loyal tribe that he can do a launch without involving traditional media because he has an established fanbase. This taps into the same idea as author platform – if you have raving fans, then you can do these types of launches yourself. It is inspiring to think we are doing that !
Thanks, Joanna