Comments on: Branding and Marketing in the Digital Economy…Or How To Make Money and Get Famous on the Internet http://www.thecreativepenn.com/2009/09/28/make-money-and-get-famous-on-the-internet/ Adventures in Writing, Publishing and Book Marketing Fri, 10 Feb 2012 20:56:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Monique http://www.thecreativepenn.com/2009/09/28/make-money-and-get-famous-on-the-internet/comment-page-1/#comment-2732 Monique Wed, 30 Sep 2009 00:54:53 +0000 http://www.thecreativepenn.com/?p=3312#comment-2732 Hey Jo - great post, I think that personal branding is a very important topic. I work in Marketing & PR and believe that branding is one of the most useful cross-over commercial strategies that can (and should!) be employed by creative professionals. The best thing about branding is that it's actually about creating a platform around your uniqueness - not at all to do with selling your soul... as is the perception of many marketing techniques. Creating and building a strong personal brand and platform is in fact the best way to raise your profile, increase your income AND be able to spend more working on the projects that you love. But of course, becoming a brand doesn't happen overnight - it takes hard work, persistence, and of course knowing the right strategies to employ. I think there would be a lot of potential to write an ebook about this topic adopting an artist-friendly approach, with examples specifically from within the industry - eg. I think that many creatives are missing out on valuable strategies for their projects, simply because the word 'marketing' typically sends shivers down their spine. Even though I typically work with business owners not artists, it's always been a dream to share these same principles with the creative community - hopefully you'll beat me to it and give your readers access to this valuable info! Talk soon! Monique Van Dijk Hey Jo – great post, I think that personal branding is a very important topic. I work in Marketing & PR and believe that branding is one of the most useful cross-over commercial strategies that can (and should!) be employed by creative professionals.

The best thing about branding is that it’s actually about creating a platform around your uniqueness – not at all to do with selling your soul… as is the perception of many marketing techniques. Creating and building a strong personal brand and platform is in fact the best way to raise your profile, increase your income AND be able to spend more working on the projects that you love.

But of course, becoming a brand doesn’t happen overnight – it takes hard work, persistence, and of course knowing the right strategies to employ.

I think there would be a lot of potential to write an ebook about this topic adopting an artist-friendly approach, with examples specifically from within the industry – eg. I think that many creatives are missing out on valuable strategies for their projects, simply because the word ‘marketing’ typically sends shivers down their spine.

Even though I typically work with business owners not artists, it’s always been a dream to share these same principles with the creative community – hopefully you’ll beat me to it and give your readers access to this valuable info!

Talk soon!
Monique Van Dijk

]]> By: Alan http://www.thecreativepenn.com/2009/09/28/make-money-and-get-famous-on-the-internet/comment-page-1/#comment-2722 Alan Tue, 29 Sep 2009 00:11:22 +0000 http://www.thecreativepenn.com/?p=3312#comment-2722 This is a good idea - I'm always trying to develop myself as a brand while maintaining myself as a person too. I think it boils down to just being yourself! Of course, where and how you make best use of that is the real question. This is a good idea – I’m always trying to develop myself as a brand while maintaining myself as a person too. I think it boils down to just being yourself! Of course, where and how you make best use of that is the real question.

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