I’m quite impressed it was posted in an article about Jung. I’m a big fan of Jung, and I’ve read many of his books. But you probably didn’t know it as there was no tag related to Jung on that pic. Plus the name of the blog, “The Creative Penn”. I was a copywriter in the past, and I still work in creative writing. Lots of coincidences!

I liked your article, I have a couple of notes:

- Regarding archetipes, I recommend to read “The hero with 1000 faces” by Joseph Campbell. An ensay who can be considered “the mother of all stories”. Without that book, Star Wars wouldn’t exist.

- The collective unconscious is a part of the human psyche which is not easily accessible (nor recognizable) by most adults, including creative people. I think that using that is quite a tricky tip to follow! Perhaps what you wanted to suggest is to take inspiration from the work of others and find by comparison archetipical patterns you can use. If that’s the case, ok it’s useful. But in my opinion it’s more useful to find those archetipes naturally as they flow. Reasoning and speculating on the work of others can be worth, but it’s only when you interiorize the work of others that you can make it yours, in anoter shape and in another greatness.

Barabeke

p.s.: I linked your article in my profile page:
http://www.flickr.com/people/barabeke/