Comments on: How To Discover and Build Your Author Brand http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/ Adventures in Writing, Publishing and Book Marketing Fri, 10 Feb 2012 20:56:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Links to useful posts about author blogs | blog basics 4 total beginners http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-29438 Links to useful posts about author blogs | blog basics 4 total beginners Tue, 27 Sep 2011 18:38:57 +0000 http://www.thecreativepenn.com/?p=2851#comment-29438 [...] How to Discover and Build Your Author Brand - by Joanna Penn [...] [...] How to Discover and Build Your Author Brand – by Joanna Penn [...]

]]> By: People Don’t Buy Books Based On The Publisher | Kindle Nation Daily http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-27792 People Don’t Buy Books Based On The Publisher | Kindle Nation Daily Tue, 23 Aug 2011 17:02:01 +0000 http://www.thecreativepenn.com/?p=2851#comment-27792 [...] is for tech books, and Harlequin is for romance, but do the readers go there to spend money? I find branding to be a fascinating topic for authors and the publishing industry and right now, you need to [...] [...] is for tech books, and Harlequin is for romance, but do the readers go there to spend money? I find branding to be a fascinating topic for authors and the publishing industry and right now, you need to [...]

]]> By: Rob Farquhar, Author’s Brand » Rob Farquhar - Writer http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-27442 Rob Farquhar, Author’s Brand » Rob Farquhar - Writer Thu, 11 Aug 2011 08:51:29 +0000 http://www.thecreativepenn.com/?p=2851#comment-27442 [...] While I haven’t finished the first draft of Slamdance yet, a couple of folks have assured me that it’s never too early to be working brand-related matters out. Therefore in this post, I’m going to run through Joanna Penn’s work-sheet on developing a brand: [...] [...] While I haven’t finished the first draft of Slamdance yet, a couple of folks have assured me that it’s never too early to be working brand-related matters out. Therefore in this post, I’m going to run through Joanna Penn’s work-sheet on developing a brand: [...]

]]> By: Authors need to blog – details part 2 | blog basics 4 total beginners http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-27042 Authors need to blog – details part 2 | blog basics 4 total beginners Tue, 26 Jul 2011 20:47:17 +0000 http://www.thecreativepenn.com/?p=2851#comment-27042 [...] speaker and consultant Joanna Penn, who blogs at The Creative Penn, has an excellent article on author branding.  Check it out (and check out her entire site – so much useful [...] [...] speaker and consultant Joanna Penn, who blogs at The Creative Penn, has an excellent article on author branding.  Check it out (and check out her entire site – so much useful [...]

]]> By: epublizisten: Der Autor als Marke http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-26314 epublizisten: Der Autor als Marke Mon, 27 Jun 2011 14:48:39 +0000 http://www.thecreativepenn.com/?p=2851#comment-26314 [...] Joanna Penn, Business-Consultant und erfolgreiche Self-Publisherin, hat eine tolle Anleitung verfasst, wie man als Autor erfolgreiches Self-Branding betreibt. Wir konnten uns natürlich nicht [...] [...] Joanna Penn, Business-Consultant und erfolgreiche Self-Publisherin, hat eine tolle Anleitung verfasst, wie man als Autor erfolgreiches Self-Branding betreibt. Wir konnten uns natürlich nicht [...]

]]> By: Rob F. http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-22609 Rob F. Sun, 24 Apr 2011 02:21:09 +0000 http://www.thecreativepenn.com/?p=2851#comment-22609 Thank you for posting those six steps, Joanne; I just blogged my way through them. Still mulling over the answers; I reckon they deserve a blog post of their own! Thank you for posting those six steps, Joanne; I just blogged my way through them.

Still mulling over the answers; I reckon they deserve a blog post of their own!

]]> By: L.J. Sellers http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-19534 L.J. Sellers Wed, 09 Mar 2011 23:41:27 +0000 http://www.thecreativepenn.com/?p=2851#comment-19534 By identities, I meant things like "thrillergirl" and "spunkymonkey" instead of the name under which a reader can find the author's stories. Pen names, on top of that, make the branding issue more difficult. But I think the insistence on pen names for different genres comes mostly from publishers/marketers. As more and more authors self-publish and marketing shifts almost exclusively to online, I think the use of pen names will decline. I'll certainly never use one. Readers are smart enough to read the book description and decide if it suits them. :) By identities, I meant things like “thrillergirl” and “spunkymonkey” instead of the name under which a reader can find the author’s stories.
Pen names, on top of that, make the branding issue more difficult. But I think the insistence on pen names for different genres comes mostly from publishers/marketers. As more and more authors self-publish and marketing shifts almost exclusively to online, I think the use of pen names will decline. I’ll certainly never use one. Readers are smart enough to read the book description and decide if it suits them. :)

]]> By: Joanna Penn http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-19528 Joanna Penn Wed, 09 Mar 2011 22:18:32 +0000 http://www.thecreativepenn.com/?p=2851#comment-19528 Great point LJ. I need to sort out a JoannaPenn .com separate site - at the moment, JoannaPenn.com points here. I find the whole pen-name thing hard though - how do authors manage to promote across multiple names? Great point LJ. I need to sort out a JoannaPenn .com separate site – at the moment, JoannaPenn.com points here. I find the whole pen-name thing hard though – how do authors manage to promote across multiple names?

]]> By: L.J. Sellers http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-19527 L.J. Sellers Wed, 09 Mar 2011 22:04:58 +0000 http://www.thecreativepenn.com/?p=2851#comment-19527 Great post. For novelists, branding can be challenging, especially if you write in more than one genre. But your name can be your brand. So it's important for novelists to use their published name everywhere, instead of choosing cute nicknames for Twitter and other networking forums. Yet I see novelists using multiple identities that are hard to connect. Great post.
For novelists, branding can be challenging, especially if you write in more than one genre. But your name can be your brand. So it’s important for novelists to use their published name everywhere, instead of choosing cute nicknames for Twitter and other networking forums. Yet I see novelists using multiple identities that are hard to connect.

]]> By: Joanna Penn http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-19526 Joanna Penn Wed, 09 Mar 2011 21:55:56 +0000 http://www.thecreativepenn.com/?p=2851#comment-19526 Thanks Matt! I'm glad you like the linky goodness! Thanks Matt! I’m glad you like the linky goodness!

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