Comments on: How To Discover and Build Your Author Brand http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/ Writing, Self-Publishing, Print-on-Demand, Internet Sales and Marketing...for your book Thu, 29 Jul 2010 01:44:12 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: What Authors Can Learn From the World Cup | BookWhirl.com http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-6879 What Authors Can Learn From the World Cup | BookWhirl.com Tue, 29 Jun 2010 04:35:34 +0000 http://www.thecreativepenn.com/?p=2851#comment-6879 [...] Sales and Marketing…For Your Book. Click on the following links to get your free article on Author Branding, plus an audio on Book Marketing and theAuthor 2.0 Blueprint: Using Web 2.0 Tools to build your [...] [...] Sales and Marketing…For Your Book. Click on the following links to get your free article on Author Branding, plus an audio on Book Marketing and theAuthor 2.0 Blueprint: Using Web 2.0 Tools to build your [...]

]]> By: Overwhelmed Online? 3 Steps To Start Your Author Platform Building - by Joanna Penn | The Creative Penn http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-6358 Overwhelmed Online? 3 Steps To Start Your Author Platform Building - by Joanna Penn | The Creative Penn Fri, 11 Jun 2010 07:38:02 +0000 http://www.thecreativepenn.com/?p=2851#comment-6358 [...] and then realise that it isn’t achieving anything. So decide what you want to achieve first. Decide on your author brand. Decide on your goals. Do you want to sell books you have already written? If yes, you will need to [...] [...] and then realise that it isn’t achieving anything. So decide what you want to achieve first. Decide on your author brand. Decide on your goals. Do you want to sell books you have already written? If yes, you will need to [...]

]]> By: Video: Creating Your Author Brand By Joanna Penn | The Creative Penn http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-5309 Video: Creating Your Author Brand By Joanna Penn | The Creative Penn Wed, 14 Apr 2010 06:32:46 +0000 http://www.thecreativepenn.com/?p=2851#comment-5309 [...] you need to decide on your author brand before launching into online marketing like blogs, social networking and [...] [...] you need to decide on your author brand before launching into online marketing like blogs, social networking and [...]

]]> By: Social Networking For Authors: Tips For Using Twitter Effectively | The Creative Penn http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-5184 Social Networking For Authors: Tips For Using Twitter Effectively | The Creative Penn Tue, 06 Apr 2010 06:19:39 +0000 http://www.thecreativepenn.com/?p=2851#comment-5184 [...] on your niche and stick with it. This is similar to the author branding idea. People follow people they are interested in. If you stay on topic, you will get followers who are [...] [...] on your niche and stick with it. This is similar to the author branding idea. People follow people they are interested in. If you stay on topic, you will get followers who are [...]

]]> By: Branding and Marketing in the Digital Economy...Or How To Make Money and Get Famous on the Internet by Joanna Penn | The Creative Penn http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-2716 Branding and Marketing in the Digital Economy...Or How To Make Money and Get Famous on the Internet by Joanna Penn | The Creative Penn Mon, 28 Sep 2009 06:20:05 +0000 http://www.thecreativepenn.com/?p=2851#comment-2716 [...] is an expansion on this post “How to Discover and Build Your Author Brand” so you might want to read that [...] [...] is an expansion on this post “How to Discover and Build Your Author Brand” so you might want to read that [...]

]]> By: Ruth Ann Nordin http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-2489 Ruth Ann Nordin Sat, 29 Aug 2009 22:37:29 +0000 http://www.thecreativepenn.com/?p=2851#comment-2489 I really enjoyed this. I will have to look for ways to tweek on my branding and this helps. Thanks! I really enjoyed this. I will have to look for ways to tweek on my branding and this helps. Thanks!

]]> By: Joanna Penn http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-2479 Joanna Penn Sat, 29 Aug 2009 02:46:29 +0000 http://www.thecreativepenn.com/?p=2851#comment-2479 Hi Graham, Wow! That is a great story of a branding decision that made a huge difference. I think it helps that you have a less common name as well. (Storrs) Deciding on a single genre is definitely a good brand decision, but I think some people also want to write in multiple genres (including me!) I am recommending creating multiple online brands at least for this, so you can segregate online audiences! Thanks so much, Joanna Hi Graham, Wow! That is a great story of a branding decision that made a huge difference. I think it helps that you have a less common name as well. (Storrs)
Deciding on a single genre is definitely a good brand decision, but I think some people also want to write in multiple genres (including me!) I am recommending creating multiple online brands at least for this, so you can segregate online audiences!
Thanks so much, Joanna

]]> By: Graham Storrs http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-2478 Graham Storrs Sat, 29 Aug 2009 00:47:45 +0000 http://www.thecreativepenn.com/?p=2851#comment-2478 Thanks, Joanna. A nice, clear post. Even though I think I'm across branding, this is a great checklist to compare my materials against. When I decided to focus on publication (as opposed to writing) about 15 months ago, I made some branding decisions; my name would be my main brand ID, I would focus squarely in a single genre, and so on. I set up a blog, website, twitter addres, etc., all with this branding. I also focused very narrowly on markets and networking opportunities directly related to what I was trying to achieve. It seems to have made a big difference. Until that time I had not published a single piece of fiction. Since then, I have published about ten short stories and have just signed my first book deal. Thanks, Joanna. A nice, clear post. Even though I think I’m across branding, this is a great checklist to compare my materials against.

When I decided to focus on publication (as opposed to writing) about 15 months ago, I made some branding decisions; my name would be my main brand ID, I would focus squarely in a single genre, and so on. I set up a blog, website, twitter addres, etc., all with this branding. I also focused very narrowly on markets and networking opportunities directly related to what I was trying to achieve. It seems to have made a big difference. Until that time I had not published a single piece of fiction. Since then, I have published about ten short stories and have just signed my first book deal.

]]> By: Jason http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-2476 Jason Fri, 28 Aug 2009 23:26:27 +0000 http://www.thecreativepenn.com/?p=2851#comment-2476 Thank you for sharing this information. It's been very useful and timely! Thank you for sharing this information. It’s been very useful and timely!

]]> By: K.M. Weiland http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/comment-page-1/#comment-2346 K.M. Weiland Tue, 04 Aug 2009 16:11:35 +0000 http://www.thecreativepenn.com/?p=2851#comment-2346 I've never enjoyed the notion of branding, in part because I've always tended to be a bit of an iconoclast and in part because it always seemed vague and confusing. This is the best presentation on branding that I've yet to see. Thank you for bringing the whole concept back to the basics and laying it out step by step. I’ve never enjoyed the notion of branding, in part because I’ve always tended to be a bit of an iconoclast and in part because it always seemed vague and confusing. This is the best presentation on branding that I’ve yet to see. Thank you for bringing the whole concept back to the basics and laying it out step by step.

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