Update on author 2.0 program - by Joanna Penn

It’s time for an update on Author 2.0 as the content is coming together and I am going to launch the program in mid May. You can still sign up for the pre-launch information here. Read on for the exciting content and also how you can make money from it!

So, what is the author 2.0 program about?

Authors need to be more than just writers these days (check out the video here).

Publishers want authors who have a website, who blog, who understand social networking, YouTube and podcasting. An author who has a “platform” is very attractive to a publisher – check out the success of Gary Vaynerchuk!

There are many books on building your author platform, but this program will give you the practical skills to actually get on and achieve it.

There are 12 modules that each contain:

· An extensive text lesson and guide to the material, (15-20 pages)

· Exclusive audio interview plus full transcript with hyperlinks (30-45 mins)

· Video showing you the steps to achieve each of the topics (30 mins)

· Resources and links to many more sites that you can investigate if you want to go further into the material.

What are the modules of the program?

These are the basic module components but each contains a wealth of information and resources for authors.

Module 1: Writing in the digital age. How to use cross-media effectively and the new ways of communicating and collaborating online. Includes writing for mobiles, games and apps.

Module 2: Self publishing and print-on-demand. How to format and self-publish your own book online (low budget or free)

Module 3: Websites. How to build your own website, what it should contain and how to do it for a budget (or free)

Module 4: Blogging. How to set up your blog (budget or free). How to blog effectively and build your audience.

Module 5: Ebooks. How to write and publish your ebooks (for free). Includes how to publish on the Kindle and the iPhone.

Module 6: Social networking. How to use social networking effectively to build your platform and sell more books. How to use Twitter and Facebook for maximum effect.

Module 7: Traditional marketing using online tools. Writing effective Press releases yourself and how to find people to send them to. Online tools you can use to target print media, TV and radio.

Module 8: Book Trailers. How to create your own book trailers. What are the most effective book trailers and how to create one on a budget/free.

Module 9: Podcasting. How to create your own audios and podcasts, either for reading your own work or for interviews and other promotional material. How to get your podcast on iTunes.

Module 10: Traffic generation and article writing. Top ways to drive traffic to your website/blog/podcast/video. How to use article writing to drive more traffic.

Module 11: Amazon.com. How to get your book on Amazon and how to get it noticed once it is there. How to use Amazon blogs, lists, tags and other tools to ensure people find your book.

Module 12: Author Entrepreneur. How to make your book a business and create back end products that make you more money than just a book.

How do I know all of this?

I am learning just as you are, so the backbone of this program consists of 12 audio interviews (45 mins each) with experts in the industry.

Check out who is on-board so far:

· John Kremer, Book Market guru and author “1001 ways to market your books”

· Penny Sansevieri, Author Marketing expert and author of “Red Hot Internet Publicity”

· Mark Coker, CEO of Smashwords.com, online ebook retailer

· Dan Klass, author of “Podcast Solutions” and owner of Jacket Media

· Chris Knight, CEO of EzineArticles.com

· April Hamilton, Indie author and creator of Publetariat.com

· Yaro Starak, blogging superstar of Entrepreneurs-Journey and creator of the Blog Profits Blueprint.

· Doyce Testerman, author, gamer, blogger extraordinaire and adventurer in multi-media writing

· Sheila English, CEO of Cos Productions, video book trailer queen who trademarked the term in 2003

· Sarah Prout, online social networking queen, author and entrepreneur

(plus J.C. Hutchins but I decided to share his interview early!)

These experts give their views on each of the topics and then the program expands on their thoughts to give you the “How To” information. So I will show you with a video exactly how to put your book on the Kindle, or how to publish on Amazon.com or how to do a podcast, plus a mini-book for each topic with screenprints so you are never lost.

How much will it cost?

I want the course to be delivered at writing schools as well as through individuals online, so the price reflects what you would normally pay for a writing course. Many other programs are also priced very high and I want this course to be accessible to all authors who want to get into this area.

The course will be US$299 which will give you access to all this material online. The lessons are meant to be done once per week but you will be given links to all at once with reminders every week. This means you can jump to the lessons you want immediately.

The big difference with this program is that you can join up as an affiliate and make money yourself by recommending it. This means you can join my special site and receive a link.
Every time someone else joins using your link, you will receive 50% of the price back. Yes, you can get $150 cashback!

It’s crazy I know but I want this program to work and I figure sharing the wealth is a good way to get everyone involved! Basically, if you get 2 people to join up, you have made your money back. If you are a writing school or you have a bigger audience, we can also work something out. All the terms and conditions will be published when the program is due to be launched – you can register your interest here for notification of the affiliate program.

Please do email any questions! I will update again in a few weeks when the program is finalised.

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