Ebooks: What are they and how do I create one?

by Joanna Penn on February 17, 2009

An e-book is the same text as a print book, but sold electronically as a .PDF file or in another format compatible with ebooks readers. It can also be a special report, images, and useful material that you would not sell in print format because of other restrictions.

Ebook sales are rapidly growing with the proliferation of ebook readers as well as mobile phone readers like Stanza for the iPhone.

The benefits of an e-book are:

· It can be sold to anyone in the world over the internet with no printing or shipping costs, therefore your market is instantly expanded beyond local bookstores.

· You can make more money selling an e-book than a print book. For example, the profit on a $27 e-book is about $24 (credit card/Paypal fees). Whereas for a $27 print book, it is about $3. However, as ebooks become more common, prices are dropping.

· You can write e-books more quickly than print books and they have a lower cost to produce.

· There is no set price for an e-book and many people combine them with other audio and video products to create packages selling for thousands of dollars. People know how much a print book costs so they will never pay more than a certain amount.

· It is another sales channel. You don’t need to stop doing print books as an e-book is just another way to sell.

· Once setup, e-book sales are passive income. The money just comes into your bank account without you doing anything else. No printing, shipping, no receipts, no documentation – just sales and profit.

  • You can include interactive material in an ebook hyperlinking to websites and other material

The process for creating an e-book is:

· Finish your book

· Create your book in MS Word or in other word processing software programs.

· Save it as a .PDF format and sell it from your website

· Publish it as an ebook in multiple formats using a site like Smashwords so it can be purchased by cell phone or over the internet.

I have found e-books to be a brilliant way of making passive income. Once it is set up, the money comes in when people buy online and you don’t have to do a thing. Soon after loading my first e-book, we were watching a movie at home. I logged on afterwards and I had made money. That was my first online sale and I was so excited! I made money while watching a movie! It was just a start, but I am focusing on growing this area of sales, as well as having print books. I started out by reading this e-book on writing an e-book in 7 days which gives a lot more information about how to write and sell an e-book.

Ebooks can be one sales channel for you. I sell the same content as a print book, an ebook and as an audio book.

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{ 1 comment… read it below or add one }

Linda C. Thomas October 15, 2009 at 9:52 pm

Joanna,
Once again you have open my eyes to another avenue of publishing.

Thanks so much. By the way I am taking notes.

Linda

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